Northfield, Northfielders featured in KSTP Malt-O-Meal story
Submitted by David Gonnerman on Wed, 11/19/2008 - 1:44pm.
On Nov. 18 Twin Cities ABC affiliate KSTP TV (channel 5) aired a story about how Northfield's own Malt-O-Meal company is doing well in the current economic climate: "Economy down, Malt-O-Meal sales steadily rise." The two Northfielders interviewed for the story are grocery shopper Judy Covey and St. Olaf faculty member Sian Muir.
"In the face of several Minnesota companies laying off workers, there are some bright spots," the story begins. "Among them is Northfield-based Malt-O-Meal, where cereal sales are booming.
"It can warm you up on a cold winter day, and right now Malt-O-Meal sales are red hot. In fact, the company is having a tough time keeping this comfort food on supermarket shelves ... "
Malt-o-meal
Jane B McWilliams
The KSTP news team came in to the Historical Society where I was working yesterday - saying they wanted to do a story on our famous cereal, but the M-0-M company wouldn't talk. Obviously, that didn't slow them down!
Free advertising
Yeah -- the reporter told me that, too. I'm curious about why MOM didn't respond to them. Since they can't keep up now, maybe they're wary of even more business.
MOM comments
MOM is a private company with a reputation for not talking about itself. In addition, company HQ is in Minneapolis, not Northfield. It's likely that Northfield workers are not authorized to speak for the company.
The company does seem to be a good Northfield neighbor whose jobs and production air pollution are easy to appreciate. Talking more would only seem to produce even better community relations.
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